Willow: Shopping portal cashback & miles rates
startwillow.com
Checked 11h ago · 6 portals compared
Every portal below pays you for starting your Willow purchase there: they split the commission they get from Willow with you. Same store, same checkout, same order, but cashback or miles on top. New here? How portals work
Best Willow rate right now
Best points
Verdict:
1 rate change in the 47 days we've tracked it. Last moved Jul 12, 2026. TopCashback has held the top cashback rate longest: 47 of 47 days.
True on most portals for Willow:
Cashback
Category rates & exclusions
- Online Purchase · most items 4%
Exclusions: - Use of a coupon code not displayed on TopCashback. Terms: - Cash Back is calculated only on the item(s) price and does not include taxes, shipping or other fees. - Cash Back earned cannot exceed the total purchase amount. - Should your Cash Back fail to track automatically, please submit a Missing Cash Back Claim within 100 days of your order.
Details last checked 5d ago.
What doesn't earn
Cash Back is only available on the Willow 3.0 and Willow Go pumps. Using coupon codes that are not listed on Rakuten may void Cash Back. To be safe, stick to codes provided by Rakuten.
What doesn't earn
- Missing Cash Back inquiry is not available for this merchant. - Coupon codes obtained from sites other than GoCashBack.com may void cash back. - Bulk/Reseller orders are not eligible for cash back. - Orders made with gift cards may not be eligible for cash back. - Orders made from mobile or mobile app may not be eligible for cash back. - All cash back is at the merchant's discretion.
Show all 5 cashback portals
What doesn't earn
- Cashback valid for New account created and payment submitted - Not eligible for sign up bonus payout
Points
What doesn't earn
Cash Back is only available on the Willow 3.0 and Willow Go pumps. Using coupon codes that are not listed on Rakuten may void Cash Back. To be safe, stick to codes provided by Rakuten.
Joining a portal through a link here may earn us a referral bonus; it never changes these rates or their order. Details
How this tool is funded
Some links here are referral links: if you join a portal through one, that portal may pay us a referral bonus. It never changes the rates we show or how we rank them. How we make money
Best play
Stack the portal with the right card: the same purchase earns two ways.
Also fits: Bank of America Customized Cash Rewards (3% back on online retail) · Amex Blue Business Plus (2x Amex points on everything)
Card earn rates are our own notes, not live data. Issuer caps and terms apply, so double-check before counting on one.
Paying with a gift card usually voids the portal's cashback. The discount on the card is your saving instead.
Rate history last 21 days
Full history →Willow's best cashback rate has changed once since Jul 12, ranging 2% to 4%.
Each line follows the best rate on offer at that moment, whoever was paying it. Currently: Cashback via TopCashback, Points via Rakuten (Amex). Same scale, different currencies: "3" means 3% cash, 3 pts/$, or 3 mi/$.
Every account sees the last 21 days here. Premium goes back to day one.
Common questions
Which shopping portal pays the most at Willow? +
Right now 4% on TopCashback leads, out of 6 portals we track for Willow. The full side-by-side comparison of cashback, miles, and points is above.
Is 4% a good cashback rate for Willow? +
4% on TopCashback is the usual rate for Willow.
Can I earn airline miles or points for Willow through a shopping portal? +
Yes, the top is 2 pts/$ (Amex points) on Rakuten (Amex). Airline and card portals often pay miles or points instead of cashback.
How often do Willow's cashback rates change? +
Willow's best cashback rate has changed once since Jul 12, ranging 2% to 4%.